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Reseller

It can be a company or individual (usually merchant) that purchases goods or services with the intention of selling them instead of consuming or using them.

This process is usually done for profit but sometimes it could be resold at a loss.

When it comes to ecommerce, this can often apply to an affiliate marketer. Another thing that needs to be mentioned here is the fact that retailers are considered resellers, as they resell goods to end consumers.