Means the promotion of goods and or services available for retail, these activities may include creating display techniques, free samples, on the spot demonstrations, pricing, shelf talkers, special offers, establishing discounts or coupons.

More simply put merchandising means any practice that helps the sale of a product to the end-user or retail consumer.

Because any sale process often starts with the visual part, merchandising can involve showing products in a visual favorable light to determine the buyer to purchase the product.