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Compare at price

The “compare at price” is a price that the seller suggests the same item (or a comparable item) sells for elsewhere.

It can also be the full retail price of a product and the new lower price of the same product when you put it on sale so a customer can see the price comparison.

It is often used to make the buyers believe that they are saving money, because there is no regulation in place to prevent inflating “the compare at price” to make the “for sale price” appear of a better value.